Case Study : How we help ETIENNE to rank on first page Goolge

Case Study : How we help ETIENNE to rank on first page Goolge

Client Overview:

Etienne's Coffee Shop is a local, family-owned coffee shop located in the heart of the city. While Etienne’s team offered excellent coffee and a cozy ambiance, they were struggling to attract enough online traffic to their website. Despite their high-quality products and great customer service, their website was not visible on Google’s first page, making it difficult for potential customers to discover their shop. Etienne reached out to us to improve their online presence and rank on the first page of Google to drive more foot traffic and increase sales.

Challenges:

  • Low Local Visibility: Etienne’s Coffee Shop was not ranking well for local coffee-related searches, such as “best coffee shop near me” or “coffee in [city name].”

  • Low Website Traffic: Their website had minimal traffic, leading to fewer visitors and, consequently, fewer in-store customers.

  • Lack of Brand Awareness: Despite having great reviews and loyal customers, the coffee shop was not leveraging the online space to build brand awareness.

  • Unoptimized Website: The website lacked local SEO optimization, and it wasn’t properly optimized for Google search.

Our Approach:

To help Etienne’s Coffee Shop overcome these challenges and rank on the first page of Google, we implemented a comprehensive local SEO strategy tailored to the coffee shop’s unique needs. Here’s how we tackled the project:

1. SEO Audit & Competitor Analysis:

We began with a full SEO audit of Etienne’s website to identify areas for improvement. The audit included:

  • Reviewing on-page SEO elements such as title tags, meta descriptions, and headings.

  • Analyzing the website’s loading speed, mobile optimization, and technical SEO.

  • Checking for local SEO optimization (e.g., Google My Business listing, local keywords).

  • Reviewing competitors in the local coffee shop space to understand what was working for them.

2. Local Keyword Research & Optimization:

We focused on targeting local keywords that potential customers would use when searching for coffee in the area. We researched terms like:

  • “Best coffee near [city name]”

  • “Top-rated coffee shop in [city name]”

  • “Coffee and pastries in [location]”

We then optimized the following elements of the website:

  • Title Tags: Created localized, keyword-rich title tags for each page.

  • Meta Descriptions: Crafted enticing and relevant meta descriptions that included local keywords.

  • On-Page Content: Optimized the content to highlight key services and products, incorporating local keywords naturally.

3. Local SEO Optimization:

To help Etienne’s Coffee Shop rank locally, we focused on optimizing Google My Business (GMB) and other local SEO strategies:

  • Google My Business Listing: We ensured that Etienne’s GMB listing was fully optimized with accurate business hours, photos, a description, and links to the website. This was crucial for local searches and Google Maps visibility.

  • NAP Consistency (Name, Address, Phone): We ensured that the coffee shop’s name, address, and phone number were consistent across the website, Google My Business, and all other online directories.

  • Local Citations: We submitted the coffee shop’s information to local business directories to improve local search visibility and build backlinks.

4. On-Page SEO Improvements:

We made several key improvements to the website to help it perform better in search results:

  • Mobile Optimization: Since many customers search for coffee shops while on the go, we ensured the website was fully responsive and easy to navigate on mobile devices.

  • Image Optimization: We optimized images to improve site speed and included alt text with relevant keywords.

  • Internal Linking: We implemented an internal linking structure to help search engines crawl and index important pages on the website, such as the menu, contact page, and customer reviews.

5. Content Marketing Strategy:

We developed a content strategy to position Etienne’s Coffee Shop as an authority in the local coffee space:

  • Blog Posts: We created engaging blog content about coffee culture, brewing tips, local events, and food pairings, all optimized for local keywords.

  • Local Events & Promotions: We encouraged the shop to post about local events, promotions, and community involvement on the blog, driving more local engagement.

  • Customer Testimonials & Reviews: We added a customer review section to the website and encouraged happy customers to leave positive reviews on platforms like Google and Yelp.

6. Link Building Campaign:

To improve domain authority, we launched a link-building campaign to acquire high-quality backlinks. This included:

  • Local Partnerships: We partnered with local businesses and bloggers to secure backlinks.

  • Guest Posts: We wrote guest posts on local food and lifestyle blogs, including links back to the coffee shop’s website.

7. Ongoing Monitoring & Optimization:

SEO is an ongoing process, so we continuously monitored the website’s performance. We tracked:

  • Keyword Rankings: How well the coffee shop ranked for key local search terms.

  • Traffic: The increase in organic traffic and local searches.

  • User Engagement: Metrics like bounce rate, time on site, and conversions (calls or visits to the shop).

We used Google Analytics and Google Search Console to monitor the website’s progress and made adjustments to the strategy as needed.

 

Back to blog